Genius in-store marketing

How would you demonstrate just how light the MacBook Air really is?

Now THAT’S how you demo a magazine app!

Most magazine app demos are pretty dry and serious affairs, usually involving an earnest man at his desk systematically taking the viewer through every page of his ‘important’ publication. The New Yorker has taken a different approach…

If Apple made watches

iWatch concept from ADR Studios. But why?

Alice For The iPad

“Just how,” people inquire, earnestly and with furrowed brows, “just how will the iPad make reading different?” If you get an earnest, brow-furrowed inquiry simply thrust this in their phiz, it’s brilliant! There’s a making of interview on the just-launched The Literary Platform.

Why I am not rich

This is fascinating, Kyle Conroy has put together some data on how much money you would have today if, instead of spending money on an Apple product, you just bought Apple shares instead. For example if, in 1997 you blew £2,400 on Apple shares instead of a Apple Power Macintosh G3 233 Desktop, you would [...]

Apple Tablet to “redefine print”?

The long-rumoured Apple tablet is increasingly believed to be, basically speaking, an iPhone with a 10” screen. While this possibly doesn’t sound like the subtlest phone for making calls on the 173 bus to Wells, Apple’s apparent plans to utilise the capacious screen of the tablet outweigh any such qualms. According to these reports from [...]