Re-Skinned Buldings

Messing with people’s perspective by projecting images over buildings is all the rage in 2010, it’s still new enough to be impressive though.

Volkswagen Independent Cinema Sponsorship Ads

By DDB London, try and guess the films, and don’t cheat by looking at the filenames.

Creative use of stairs for advertising

Random Cutaway Illustration

Totally random image of a cutaway VW camper, beautiful!      

Yorkshire Saucery. Trickery.

This new work for Yorkshire Saucery  by Shark! sums up everything I love about the smoke and mirrors you can create with packaging. The yellowing paper and hand written font says ‘home made’. The quote  and signature from the ‘chef’ tells you this was lovingly created by one man just for you, hell there’s even a [...]

Hema Paper Branding – thinking outside of the box

Sometimes what’s on the outside of the box really makes a difference to what you think of what’s inside the box.

Weight expectations

I can’t work out if this Fitness First bus shelter campaign is likely to attract or annoy potential customers, but the concept is stupidly simple and very clever.

The car in font is a Toyota

Toyota is promoting its new car, the IQ, by having it drive a new font into existence and it turns out that it’s a genius idea. Designers are emailing the video to each other, blogs are picking it up – it’s gone viral. Plus, every letter of the font (free to download) shows the car’s [...]

Delete cover image, print towel

That tricky beach magazine distribution problem finally solved. I could see this working for Sky Movies magazine at Cannes.

Sometimes the simplest ideas…

Shouldn’t it just be the law for all clubs to have these stamps? Genius.

Fancy a skydive?

Great viral, buzz, guerilla marketing/advertising hybrid from this Swiss skydiving school. Who would have thought that a floor sticker could be so terrifying? Created by Wirz/BBDO Switzerland.

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