Toyota is promoting its new car, the IQ, by having it drive a new font into existence and it turns out that it’s a genius idea. Designers are emailing the video to each other, blogs are picking it up – it’s gone viral. Plus, every letter of the font (free to download) shows the car’s tight manoeuvring: take a look at the lower case f, k and z, the precision of the upper case O – all of it shows great driving skills and fun. It was a leap this concept but it’s really worked and the font looks cute, dinky and odd. Just like the car.
WARNING: The soundtrack is far too bleepy and squelchy for its own good.