The IDEO Shopping Cart Challenge


In 1999 ABC challenged leading product design firm IDEO to come up with a new take on something everyday. The shopping cart. They had five days – this films shows the process and the end result.

It’s ten years since the first airing of ABC’s challenge to IDEO to create a shopping cart. It helped establish the latter as one of the biggest product design firms in the world (and the focus of many academic studies*) and it still has the power to teach us how to be creative even if some of the ideas have been refined.

It’s also worth noting that two of the main concepts they come up with in their five-day design are standard today.

* “Walk into any bookstore, and you’ll find countless numbers of books on innovation. In many of them you’ll find chapters detailing a man named David Kelley, and his company, IDEO Product Development.”
– Virtual Advisor Inc.
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