Entertainment Weekly magazine – now with video!

The September issue of Entertainment weekly contains the worlds first video ad. Unlike Esquire’s quirky, but disappointing animated cover last year, the CBS season preview ad is full video, with sound, and lasts for 40 minutes. Is this the future of magazines or just an  expensive willy-waving exercise by CBS and Pepsi who were determined to be first with this technology to bag all the press (including this blog post)?

World's first video-embedded magazine


One Response

  1. Argh – you beat me to it!! Here’s the BBC story – http://news.bbc.co.uk/1/hi/technology/8211209.stm

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