The future of magazines? Everyone seems to have a crystal ball this week…


The magazine publishing industry is panicking over rumours, yes just rumours, that Apple will unveil their iTablet/iSlate thingy at CES in January, pop a load of magazines and books on iTunes, reinvent publishing online and own that media market too. So suddenly, to look like they’re doing something, anything other than squinting hard at banner ads on their portal sites and desperately wondering how they can make money digitally, this week they’ve started coming up with ‘visualisations’ of how magazines could work on devices that may or may not come from Apple. That way, when Apple announce, they can all have a go at saying “told you so”. So are they any good?

First up is Time Inc with this Sports Illustrated demo (check out the spooky hand).

Next we have Mag+ the most beautiful of the three (we’re suckers for stuff with plus at the end – futureplus.co.uk anyone?).

Lastly we have Wired’s attempt, which should knock our socks off, but compared to the other two, looks like they slapped it together over lunch in a European disco using Keynote, just so that they can be seen to be doing something.

Are these concepts the future of magazines? How about some comments folks?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: