Beware: a wordy piece. It’s a post about how twitter can make you happy. The sub-text to that is how you can use twitter to build brand – personal and business. The piece is by Tony Hsieh, CEO of Zappos – the online US retailer. Zappos are growing faster than Japanese knotweed, but are much more friendly, and that’s the secret of their success.
They’re also successfully using social media to engage customers. The Zappos’ approach emphasises the value of making personal connections not directly promoting offers. They enable customers to get to know Zappos as people: generating positive associations that are more likely to bloom into a long-standing relationship.
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