“Just My Type” of Christmas present


Slightly wayward but undeniably brilliant social chronicler Simon Garfield has got a new tome out, “Just My Type: A Book About Fonts” (Profile Books), which is a surefire Xmess winner for anyone with even a modicum of interest in design and the peeps behind it. If it’s a quarter as good as his masterful history of British grappling in the 1970s, “The Wrestling” (Faber), then “Just My Type” will be a hugely enjoyable read. Here’s the blurb:

“Just My Type is a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers … and typefaces became something we realized we all have an opinion about.”

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One Response

  1. Cool! I had not heard of this book, so I’m excited to hear about it. I’m a freelance graphic designer who’s a font geek. I can troll around myfonts.com and letterheadfonts.com for hours and try my best not to spend next month’s mortgage. Thanks for spreading the words about this book.

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