Turn the page and deliver the package

Loving this transparent DHL ad insert thingy (you try and summarise it in seven words). That’s it. They’ve cracked it. DHL can’t communicate express delivery any better than this. Just keep running this ad forever.
dhlpage

Unbelievably impressive stop motion camera ad

The time it must have taken to create this Olympus promo makes my head hurt. I absolutely love it! I’m still sticking with my Sony snapper though.

Art & Copy trailer

Even though this documentary is about US rather than UK ad creatives, it’s still a big screen documentary about creatives. A rare thing and it looks good! Here’s the HD trailer followed by the official blurb…

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

Weight expectations

I can’t work out if this Fitness First bus shelter campaign is likely to attract or annoy potential customers, but the concept is stupidly simple and very clever.
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Weighting for the bus

Weighting for the bus

Bacon, anyone?

It would be a stretch to say I this ad (I’m an inveterate bacon-lover after all), but I love the way it wrong-foots the reader and sets them up for a fall in the pursuit of getting its message about animal welfare across. The copy itself does a lot of the work, eliciting pleasant imagery before rapidly descending (figuratively and literally) to a much darker place, but so too does the easygoing font in soft (piglet) pink and the delicious linking photo below. It also makes the reader work a little for comprehension – a fact that, for my money, makes this is infinitely more effective than a literal approach with harrowing photos and shock-and-awe fonts.

safebreakfast

The car in font is a Toyota

Toyota is promoting its new car, the IQ, by having it drive a new font into existence and it turns out that it’s a genius idea. Designers are emailing the video to each other, blogs are picking it up – it’s gone viral. Plus, every letter of the font (free to download) shows the car’s tight manoeuvring: take a look at the lower case f, k and z, the precision of the upper case O – all of it shows great driving skills and fun. It was a leap this concept but it’s really worked and the font looks cute, dinky and odd. Just like the car.

WARNING: The soundtrack is far too bleepy and squelchy for its own good.

Enjoy the journey

Impactful design and copy-lite immediacy is all well and good, but sometimes giving people something to get their teeth into can be just as effective. This is from a series of ads for a company that specialises in retrieving your precious lost files, tunes, photos etc. when your PC crashes. What I love is that the copy takes you on a bit of a journey, nicely evoking the frustration you feel when your computer stubbornly fouls up. The reveal of the company name at the end is almost an afterthought, and I like the confidence that implies; no need to shout about benefits because everyone has felt that impotent rage when technology pulls the rug from under our feet.
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Blue screen of death

Blue screen of death

Shumensko Beer Bag

Shumensko Beer Bag

Shumensko Beer Bag

Suck it and sea

I love this. German Pasta maker, Mondo Pasta, created these playful ads for boats moored at the popular Hamburg harbour. The tagline reads “Mondo Pasta, so good you can’t let go”.
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Sea slurp pasta ad

Sea slurp pasta ad


Such a simple idea

Such a simple idea

Sometimes the simplest ideas…

Shouldn’t it just be the law for all clubs to have these stamps? Genius. Bookmark and Share

SUCH an obvious yet brilliant idea

SUCH an obvious yet brilliant idea

15 “why didn’t I think of that?” creative ad solutions

The title says it all…
Click ‘Read more’ below for the other 14.
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Hip hop bus shelter afro

Hip hop bus shelter afro

 
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Fancy a skydive?

Great viral, buzz, guerilla marketing/advertising hybrid from this Swiss skydiving school. Who would have thought that a floor sticker could be so terrifying? Created by Wirz/BBDO Switzerland.
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1swiss

Roller babies

Is this brilliantly or shabbily done? I can’t decide, but I like it…
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