Zimbardo – The Secret Powers of Time

There are three things worth noting about this short film.

1 There’s an innovative theory on how different people and cultures view the world.

2 It’s really well animated.

3 This Zimbardo man is the famous chap behind the Stanford Prison Experiment

If Comic Sans Could Speak

McSweeney’s is a brilliant site at the best of times but this imagined sideswipe at designer elitism from Comic Sans is genius.


Sample Quote:
It doesn’t even matter what you think. You know why, jagoff? Cause I’m famous. I am on every major operating system since Microsoft @£$%ing Bob. I’m in your signs. I’m in your browsers. I’m in your instant messengers. I’m not just a font. I am a force of mother@£$%ing nature and I will not rest until every uptight armchair typographer @£$%-hat like you is surrounded by my lovable, comic-book inspired, sans-serif badassery.

You know what? I still hate Comic Sans.

The World’s Worst Typo

No matter how bad it gets for the subs, it is never going to get this bad… surely. And they say newspaper standards are falling.

Bacon, anyone?

It would be a stretch to say I this ad (I’m an inveterate bacon-lover after all), but I love the way it wrong-foots the reader and sets them up for a fall in the pursuit of getting its message about animal welfare across. The copy itself does a lot of the work, eliciting pleasant imagery before rapidly descending (figuratively and literally) to a much darker place, but so too does the easygoing font in soft (piglet) pink and the delicious linking photo below. It also makes the reader work a little for comprehension – a fact that, for my money, makes this is infinitely more effective than a literal approach with harrowing photos and shock-and-awe fonts.


A different way to look at copy

Word clouds are nothing new, but  wordle is an easy, fun way to create them. You can play with the number of ‘hot words’ used, the colour set, orientation of the words… there are also a funky set of fonts on offer. But the real reason for my post is this: have you ever thought of creating a word cloud to see copy you’ve written in a new light? Since the relative size of words within the cloud is dictated by its frequency in the excerpt you use, it’s a leftfield way of keeping an eye on repetition, or even just to get a feel for the kind of language you’ve been using. Try it.

Word Cloud

Word Cloud

Is this the best business card ever?

I SO want one of these next time we reprint. We could put ‘content’ in the search field followed by Did you mean: www.futureplus.co.uk
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Such a cool business card

Such a cool business card

Sometimes the simplest ideas…

Shouldn’t it just be the law for all clubs to have these stamps? Genius. Bookmark and Share

SUCH an obvious yet brilliant idea

SUCH an obvious yet brilliant idea