Now THAT’S how you demo a magazine app!

Most magazine app demos are pretty dry and serious affairs, usually involving an earnest man at his desk systematically taking the viewer through every page of his ‘important’ publication. The New Yorker has taken a different approach…

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Alice For The iPad

“Just how,” people inquire, earnestly and with furrowed brows, “just how will the iPad make reading different?”

If you get an earnest, brow-furrowed inquiry simply thrust this in their phiz, it’s brilliant!

There’s a making of interview on the just-launched The Literary Platform.

Another iPad concept – this time for Marie Claire and by our friends at Ceros

Curious one this, in that Ceros is a Flash-based platform and the Flash is like Kryptonite or at least Lex Luthor to the iPad.