The Fun Theory

OK, it’s an initiative of Volkswagen, but this still makes me smile. Making people do things they don’t really want to do by making them fun, what’s not to like? The Speed Camera lottery is a particular favourite….

The Fun Theory

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Field Notes – share the love

We love Field Notes notebooks and we love print and this video shows why.

That’s the way to promote your product: show people you love what you do and that you’re competent at it.

Amazing Boardwalk Empire FX

Creative influencers

Here’s a really well made short documentary on how trends and creativity become contagious, focussing on New York’s creative influencers (advertising, design, fashion and entertainment). Just read that back and I’ve managed to make it sound really wanky. It’s dead good honest.

The Little Apple – New York as Toytown in The Sandpit

We first showed a tilt shift movie with the video Little Big Berlin and this film, which makes shots of New York seem like a toy town is also a must-see. Surely it’s only a matter of time before this technique is brought to wider public attention in a music video, advertisement or film – it’s an innovative, charming and quirky way to show a city at work.

Now THAT’S how you demo a magazine app!

Most magazine app demos are pretty dry and serious affairs, usually involving an earnest man at his desk systematically taking the viewer through every page of his ‘important’ publication. The New Yorker has taken a different approach…

Google Instant Search vs Billy Joel – Can it keep up?