The Fun Theory

OK, it’s an initiative of Volkswagen, but this still makes me smile. Making people do things they don’t really want to do by making them fun, what’s not to like? The Speed Camera lottery is a particular favourite….

The Fun Theory

Field Notes – share the love

We love Field Notes notebooks and we love print and this video shows why.

That’s the way to promote your product: show people you love what you do and that you’re competent at it.

Amazing Boardwalk Empire FX

Creative influencers

Here’s a really well made short documentary on how trends and creativity become contagious, focussing on New York’s creative influencers (advertising, design, fashion and entertainment). Just read that back and I’ve managed to make it sound really wanky. It’s dead good honest.

The Little Apple – New York as Toytown in The Sandpit

We first showed a tilt shift movie with the video Little Big Berlin and this film, which makes shots of New York seem like a toy town is also a must-see. Surely it’s only a matter of time before this technique is brought to wider public attention in a music video, advertisement or film – it’s an innovative, charming and quirky way to show a city at work.

Now THAT’S how you demo a magazine app!

Most magazine app demos are pretty dry and serious affairs, usually involving an earnest man at his desk systematically taking the viewer through every page of his ‘important’ publication. The New Yorker has taken a different approach…

Google Instant Search vs Billy Joel – Can it keep up?

Experience a normal day in 2014


Nice conceptual work on the future of screen technology – particularly like the desk, stretchy phone screen and the phone picture sharing. All that info on the bathroom mirror would be annoying though. And if I was a user interface specialist, I’m not sure I’d name my company ‘TAT’.

Arcade Fire – The Wilderness Downtown

This interactive music video for Arcade Fire by those Google chaps shows some of the more amazing stuff possible with HTML5. And it all takes place in your hometown.

Really worth a look.

Kinect

For the uninitiated, Microsoft’s Kinect is an add-on for the Xbox 360 which is kind of a super-advanced version of Nintendo’s Wiimote. No controller is needed, for example, and it recognises faces, voices, phrases, gestures, whole body movements, etc.

This interesting talk by Peter Molyneux about some of the possibilities of Kinect is brought to life by Milo, a youngster/tech demo whom people who saw the early demos of the device will recognise.

Near the end of the talk, Molyneux casually mentions that Milo’s mind exists in the cloud, meaning that the more people who interact with him worldwide, the more intelligent he gets. Presumably measures have been put in place so he doesn’t then, say, take over the world.

Via Engadget.

Lifetime Collective’s unexpected new video

The du jour brand for hipsters. Lifetime, started as a DIY basement outfit and have steadily progressed to creating full collections. Watching this video shows they still haven’t lost their edge. It’s nice when brands mess with clichés.

John Cleese – Creativity 101

John Cleese here chatting about how to be creative and how he’s observed the creative process across his career.

TV Hat is here! And no, this isn’t a joke.

Pop in your iTouch or iPhone, slide down the magnification lens and pull down the side flaps to shield yourself from everyone pointing and laughing. This. Is. Ridiculous. But I wouldn’t mind a quick go if I’m honest. Check out the ‘must be a spoof, oh my god it isn’t!’ video below. And then buy yours here.

As if the beard wasn't off putting enough, this guy is going for the full lady-repellent look by adding a TV Hat!


Could you give a pet AT-AT a good home?

When not smashing up Rebel bases, a well-loved AT-AT can make a great family pet:

Zimbardo – The Secret Powers of Time

There are three things worth noting about this short film.

1 There’s an innovative theory on how different people and cultures view the world.

2 It’s really well animated.

3 This Zimbardo man is the famous chap behind the Stanford Prison Experiment

Masterful teaser trailer for The Social Network

I know, a film about the origins of Facebook sounds like nothing more than a TV movie of the week, but when it’s directed by David Fincher and scripted by The West Wing’s Aaron Sorkin you have to take notice.
Like all the best teasers, this one manages to completely grip you without actually showing you anything. Nice, if obvious, movie logo at the end too.

England’s goal against the US in Lego

Also includes recreations of a couple of less good moments.

More of these here.

What Japanese kids do at school

Did you ever do anything this good the whole time you were at school?

Sure I built Bradford-on-Avon’s Saxon church out of cardboard, but I never made an awesome stop motion Mario run round my classroom.

Pixels by Patrick Jean

Pixels is Patrick Jean’s new short showing an invasion of New York by ’80’s videogame characters. Click here to view it.

Fresh Dates – The Worst Self Publicists In History

Fashions may come and go (and all these fashions have happily fled) but the art of self promotion is still as strong as ever. If you are considering selling yourself on match.com do the opposite of these men.

Sample quote:
“I’m interested in pretty much every stage of data processing.”

Ninjas unboxing

Write the future

Nike aren’t too shabby at them there adverts. Stunning.

Very clever ad

Couple announce pregnancy via the medium of mashup

I know, I should have posted this yesterday (May the fourth etc).

Alice For The iPad

“Just how,” people inquire, earnestly and with furrowed brows, “just how will the iPad make reading different?”

If you get an earnest, brow-furrowed inquiry simply thrust this in their phiz, it’s brilliant!

There’s a making of interview on the just-launched The Literary Platform.

Why we still love Japanese TV ads

I don’t know about you, but I’m off to buy some Calbee crisps!

Parkour Flip Book – Extreme Animation

This works brilliantly, it’s fresh, captures the dynamism of the pastime and it’s just about torn paper…

Another iPad concept – this time for Marie Claire and by our friends at Ceros

Curious one this, in that Ceros is a Flash-based platform and the Flash is like Kryptonite or at least Lex Luthor to the iPad.