Genius in-store marketing

How would you demonstrate just how light the MacBook Air really is?

Now THAT’S how you demo a magazine app!

Most magazine app demos are pretty dry and serious affairs, usually involving an earnest man at his desk systematically taking the viewer through every page of his ‘important’ publication. The New Yorker has taken a different approach…

If Apple made watches

iWatch concept from ADR Studios. But why?

Alice For The iPad

“Just how,” people inquire, earnestly and with furrowed brows, “just how will the iPad make reading different?”

If you get an earnest, brow-furrowed inquiry simply thrust this in their phiz, it’s brilliant!

There’s a making of interview on the just-launched The Literary Platform.

Why I am not rich

This is fascinating, Kyle Conroy has put together some data on how much money you would have today if, instead of spending money on an Apple product, you just bought Apple shares instead. For example if, in 1997 you blew £2,400 on Apple shares instead of a Apple Power Macintosh G3 233 Desktop, you would now have $139,184.58!

Apple Tablet to “redefine print”?

Apple Tablet – Gizmodo

The long-rumoured Apple tablet is increasingly believed to be, basically speaking, an iPhone with a 10” screen.

While this possibly doesn’t sound like the subtlest phone for making calls on the 173 bus to Wells, Apple’s apparent plans to utilise the capacious screen of the tablet outweigh any such qualms. According to these reports from Wired and Gizmodo, one of their humble aims for the tablet is to “redefine print”.

Apple are said to be in talks with several print media companies with the intent of bringing books, magazines and newspapers to their new multi-touch device. It’s said that these would initially take the form of like-for-like versions of their print equivalents, a la Amazon’s Kindle, but according to Gizmodo, their eventual goal is said to be “hybridized content that draws from audio, video and interactive graphics in books, magazines and newspapers, where paper layouts would be static.”

Many iPhone/Touch users have already used their device to buy music, apps or video through iTunes, so the thought of paying for a digital version of their favourite magazine or newspaper on the iPhone seems a far smaller leap for most people to make than, say, paying to access the website of a newspaper. It isn’t hard to imagine paying a discounted monthly subscription for a daily paper downloaded to your device podcast-stylee, or a small one-off charge for downloading a mag to read whilst waiting for the aforementioned bus.