Genius in-store marketing

How would you demonstrate just how light the MacBook Air really is?

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Field Notes – share the love

We love Field Notes notebooks and we love print and this video shows why.

That’s the way to promote your product: show people you love what you do and that you’re competent at it.

Creative influencers

Here’s a really well made short documentary on how trends and creativity become contagious, focussing on New York’s creative influencers (advertising, design, fashion and entertainment). Just read that back and I’ve managed to make it sound really wanky. It’s dead good honest.

The Desks of Creatives – a short documentary

Being a messy desk person I particularly enjoyed “if a messy desk is the sign of a messy mind, what is an empty desk the sign of?”

It’s all in the game – The Wire Monopoly


Yes! The Wire Monopoly! The third best TV show of all time (The West Wing and Seinfeld if you’re asking) just works so well as a board game – it’s all about corners. Unless you haven’t watched the show, in which case you’ve got bigger problems than just missing out on fully understanding one blog post.

Unfortunately it’s not real. Yet. Go here for the full made-up story.

The Little Apple – New York as Toytown in The Sandpit

We first showed a tilt shift movie with the video Little Big Berlin and this film, which makes shots of New York seem like a toy town is also a must-see. Surely it’s only a matter of time before this technique is brought to wider public attention in a music video, advertisement or film – it’s an innovative, charming and quirky way to show a city at work.

A little creativity and landscape blots become truly poetic

Architecture firm Choi + Shine has submitted the following entry for an Icelandic pylon design competition. This should just happen. Worldwide. Now.
These beautiful giants come in variable poses and, they claim, only require slight alterations to existing pylon designs too! Just genius.