Genius in-store marketing

How would you demonstrate just how light the MacBook Air really is?

Field Notes – share the love

We love Field Notes notebooks and we love print and this video shows why.

That’s the way to promote your product: show people you love what you do and that you’re competent at it.

Creative influencers

Here’s a really well made short documentary on how trends and creativity become contagious, focussing on New York’s creative influencers (advertising, design, fashion and entertainment). Just read that back and I’ve managed to make it sound really wanky. It’s dead good honest.

The Desks of Creatives – a short documentary

Being a messy desk person I particularly enjoyed “if a messy desk is the sign of a messy mind, what is an empty desk the sign of?”

It’s all in the game – The Wire Monopoly

Yes! The Wire Monopoly! The third best TV show of all time (The West Wing and Seinfeld if you’re asking) just works so well as a board game – it’s all about corners. Unless you haven’t watched the show, in which case you’ve got bigger problems than just missing out on fully understanding one blog post.

Unfortunately it’s not real. Yet. Go here for the full made-up story.

The Little Apple – New York as Toytown in The Sandpit

We first showed a tilt shift movie with the video Little Big Berlin and this film, which makes shots of New York seem like a toy town is also a must-see. Surely it’s only a matter of time before this technique is brought to wider public attention in a music video, advertisement or film – it’s an innovative, charming and quirky way to show a city at work.

A little creativity and landscape blots become truly poetic

Architecture firm Choi + Shine has submitted the following entry for an Icelandic pylon design competition. This should just happen. Worldwide. Now.
These beautiful giants come in variable poses and, they claim, only require slight alterations to existing pylon designs too! Just genius.

Lifetime Collective’s unexpected new video

The du jour brand for hipsters. Lifetime, started as a DIY basement outfit and have steadily progressed to creating full collections. Watching this video shows they still haven’t lost their edge. It’s nice when brands mess with clichés.

John Cleese – Creativity 101

John Cleese here chatting about how to be creative and how he’s observed the creative process across his career.

Pimp my pressie!

Yo! Wanna be the flyest gift-giving brother/sister on your block? D’ya feel me?
Thought not. Loving this Rapping Paper though. A pun/typo mixed with famous rap lyrics and you have yourself an instant Paperchase classic! See more here.

Run-D.M.C. - It's Like That

Could you give a pet AT-AT a good home?

When not smashing up Rebel bases, a well-loved AT-AT can make a great family pet:

Zimbardo – The Secret Powers of Time

There are three things worth noting about this short film.

1 There’s an innovative theory on how different people and cultures view the world.

2 It’s really well animated.

3 This Zimbardo man is the famous chap behind the Stanford Prison Experiment

If Comic Sans Could Speak

McSweeney’s is a brilliant site at the best of times but this imagined sideswipe at designer elitism from Comic Sans is genius.


Sample Quote:
It doesn’t even matter what you think. You know why, jagoff? Cause I’m famous. I am on every major operating system since Microsoft @£$%ing Bob. I’m in your signs. I’m in your browsers. I’m in your instant messengers. I’m not just a font. I am a force of mother@£$%ing nature and I will not rest until every uptight armchair typographer @£$%-hat like you is surrounded by my lovable, comic-book inspired, sans-serif badassery.

You know what? I still hate Comic Sans.

Creative Graffiti

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Zombie Stationery

Love this stationery designed for 13th Street, Germany’s most famous crime and horror channel.

Very clever ad

Re-Skinned Buldings

Messing with people’s perspective by projecting images over buildings is all the rage in 2010, it’s still new enough to be impressive though.

Hans Rosling on

I have never seen data presented quite like this, pure genius.

Monopoly Hotel Bus Shelter

When it comes to promoting the Minnesota State Lottery, Colle+McVoy got creative on their assets.

Diehard with a letterpress

Innovation and inspiration are what we like to see on welovecreative and often that means that new technology is involved, simply because it’s easy to be innovative with new tech. When people get innovative with tech that’s nearly 600 year’s old that is mightily impressive.

Which is why we’re fans of Stukenborg who have created these beautiful abstract patterns by using blocks of die with a letterpress… and you can buy the prints.

Sew cool

The craft contingent (the Creativity & Coats crew) at F+ were most intrigued by this amazing sewing maching – the Leitfaden. Not only does it project the sewing pattern on to the fabric, it has an in-built inking system to match the colour of the yarn to your fabric… we kid you not, all you need is a swatch of the material! Designed by Monika Jakubek and Anna Müller the Leitfaden (which we think sort of translates as thread leader/manager) doesn’t even look like a sewing machine, more like a spaceship. There’s a matching table and wireless pedal to boot. Yum.

Creative use of stairs for advertising

Drink fat Coke? You could use the exercise.

The perfect Jeep ad.

A creative reminder to donate your books to the Literacy Association.

Get organised at Ikea.

An clever awareness campaign for the American Disability Association.

Amazing Folding Bike

There are a lot of issues with this bike…. but on an initial viewing it’s amazing.

Just don’t ask where the chain is or why you never see it folded back together just a shot of unfolding it played backwards. I’d have one though and if it came with panniers it could be a shopping cart.

Milton Glaser on creativity

The man who gave us I ❤ NY gives a refreshingly candid talk on how he works and how new ideas are born out of old ones.

Laptop Concept

Here’s a snazzy little idea from Victor Bivol. A laptop with a tablet inside then just flip it to use the keyboard.

Concept Laptop

Concept Laptop

Concept Laptop

see the video here.

Alberto Seveso

A man of few words, he lets his illustrations do the talking. 

See more of his work here.