Now THAT’S how you demo a magazine app!

Most magazine app demos are pretty dry and serious affairs, usually involving an earnest man at his desk systematically taking the viewer through every page of his ‘important’ publication. The New Yorker has taken a different approach…

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Volkswagen Independent Cinema Sponsorship Ads

By DDB London, try and guess the films, and don’t cheat by looking at the filenames.

Smuin Ballet Company Posters

Stunning Smuin Ballet Company Poster campaign by Evolution Bureau, USA

Another iPad concept – this time for Marie Claire and by our friends at Ceros

Curious one this, in that Ceros is a Flash-based platform and the Flash is like Kryptonite or at least Lex Luthor to the iPad.

The Noughties as told through US magazine covers

2009’s best cover lies

Great post from Jezebel decoding the best (or should that be worst) cover lies on women’s mags last year. Here’s a couple and the full list is here.

The future of magazines? Everyone seems to have a crystal ball this week…

The magazine publishing industry is panicking over rumours, yes just rumours, that Apple will unveil their iTablet/iSlate thingy at CES in January, pop a load of magazines and books on iTunes, reinvent publishing online and own that media market too. So suddenly, to look like they’re doing something, anything other than squinting hard at banner ads on their portal sites and desperately wondering how they can make money digitally, this week they’ve started coming up with ‘visualisations’ of how magazines could work on devices that may or may not come from Apple. That way, when Apple announce, they can all have a go at saying “told you so”. So are they any good?

First up is Time Inc with this Sports Illustrated demo (check out the spooky hand).

Next we have Mag+ the most beautiful of the three (we’re suckers for stuff with plus at the end – futureplus.co.uk anyone?).

Lastly we have Wired’s attempt, which should knock our socks off, but compared to the other two, looks like they slapped it together over lunch in a European disco using Keynote, just so that they can be seen to be doing something.

Are these concepts the future of magazines? How about some comments folks?